Real-life marketing and promotion strategies in college libraries : connecting with campus and commu...
Real-life marketing and promotion strategies in college libraries : connecting with campus and commu...
Real-life marketing and promotion strategies in college libraries : connecting with campus and community / Barbara Whitney Petruzzelli, editor.
About this item
Full title
Publisher
Binghamton, NY : Haworth Information Press, c2005.
Uniform title
Call Numbers
N025.1977/19
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
Using student focus groups to inform library planning and marketing / Melissa L. Becher, Janice L. Flug -- Marketing the academic library : building on the "@ your library" framework / Heather Empey, Nancy E. Black -- Getting the word out : publicizing library programs and services to the community...
Publication information
Publisher
Binghamton, NY : Haworth Information Press, c2005.
Place of Publication
New York (State)
Date Published
c2005.
Subjects
More information
Alternative Titles
Full title
Real-life marketing and promotion strategies in college libraries : connecting with campus and community / Barbara Whitney Petruzzelli, editor.
Variant title
College & undergraduate libraries.
Authors, Artists and Contributors
Author / Artists
Notes
General note
"Co-published simultaneously as College & undergraduate libraries, volume 12, numbers 1/2 2005."
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N025.1977/19
Record Identifier
74VKM52dpXzX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKM52dpXzX
Other Identifiers
ISBN
0789031582 (pbk. : alk. paper)
0789031574 (alk. paper)
9780789031570 (alk. paper)
9780789031587 (pbk. : alk. paper)
DDC
025.1977
MMS ID
991021392239702626
