Destination marketing : a study of the scope, characteristics, effects and trends of destination mar...
Destination marketing : a study of the scope, characteristics, effects and trends of destination marketing / prepared for the Australian Federation of Travel Agents Convention, 1991.
About this item
Full title
Publisher
Sydney, N.S.W. : Australian Federation of Travel Agents, 1991.
Date
1991.
Call Numbers
NQ338.4791/27
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
56 p. : ill. ; 30 cm.
Contents
Preface to the study -- Research aims and methodology (sources) -- Background to destination marketing analysis -- Travel and destination marketing promotional expenditure in Australia -- The major marketers and how they spend their budgets --Marketing expenditure directed to competitive destination...
Publication information
Publisher
Sydney, N.S.W. : Australian Federation of Travel Agents, 1991.
Place of Publication
New South Wales
Date Published
1991.
Subjects
More information
Alternative Titles
Full title
Destination marketing : a study of the scope, characteristics, effects and trends of destination marketing / prepared for the Australian Federation of Travel Agents Convention, 1991.
Authors, Artists and Contributors
Author / Artists
Identifiers
Primary Identifiers
Call Numbers
NQ338.4791/27
Record Identifier
74VKMKJXg6XM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKMKJXg6XM
Other Identifiers
DDC
338.4791
MMS ID
991021169499702626
