Apple confidential 2.0 : the definitive history of the world's most colorful company / Owen W. Linzm...
Apple confidential 2.0 : the definitive history of the world's most colorful company / Owen W. Linzm...
Apple confidential 2.0 : the definitive history of the world's most colorful company / Owen W. Linzmayer.
About this item
Full title
Author / Creator
Publisher
San Francisco, Calif. : No Starch Press, c2004.
Call Numbers
N338.761/ 15
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 323 p. : ill. ; 24 cm.
Contents
The Genesis of Apple -- Woz's Wanderings -- The Apple III Fiasco -- Code Names Uncovered -- Millionaire Mania -- The Strangest Bedfellow of All -- From Xerox, with Love -- The Making of Macintosh -- Macintosh Insiders -- The Greatest Commercial That Almost Never Aired -- The Mac Meets the Press -- M...
Publication information
Publisher
San Francisco, Calif. : No Starch Press, c2004.
Edition
[Rev. 2nd ed.]
Place of Publication
California
Date Published
c2004.
Subjects
More information
Scope and Contents
Summary
"Apple Confidential 2.0 chronicles the best and the worst of Apple Computer's remarkable story. Follow the company as it grows from upstart media darling to industry-leading powerhouse, falters under a series of disastrous executive decisions, takes its licks as technology whipping boy, and rebounds to profitability through innovation." "This subst...
Alternative Titles
Full title
Apple confidential 2.0 : the definitive history of the world's most colorful company / Owen W. Linzmayer.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Rev. ed. of: Apple confidential. 1999.
Includes bibliographical references (p. 307-309) and index.
Identifiers
Primary Identifiers
Call Numbers
N338.761/ 15
Record Identifier
74VKMPWgNoed
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKMPWgNoed
Other Identifiers
ISBN
1593270100 (pbk.)
9781593270100 (pbk.)
DDC
338.761004165
MMS ID
991021120699702626
