Heritage marketing / Shashi Misiura.
Heritage marketing / Shashi Misiura.
About this item
Full title
Author / Creator
Publisher
Oxford : Butterworth-Heinemann [Elsevier], 2006.
Date
2006.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 280 p. ; 25 cm.
Publication information
Publisher
Oxford : Butterworth-Heinemann [Elsevier], 2006.
Place of Publication
England
Date Published
2006.
Subjects
More information
Scope and Contents
Summary
"Heritage Marketing is the first book to apply the key principles of marketing to the heritage industry. Heritage is marketed in almost every sector and the book clearly defines heritage for marketers. It then provides an important overview of the field at local, national, regional and international levels. The various dilemmas raised for heritage...
Alternative Titles
Full title
Heritage marketing / Shashi Misiura.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Bibliography: p. 271. and index.
Identifiers
Primary Identifiers
Record Identifier
74VKMrdgW0R3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKMrdgW0R3
Other Identifiers
ISBN
9780750663182
0750663189
DDC
363.69
MMS ID
991021248179702626
