Field guide to marketing : a glossary of essential tools and concepts for today's manager / chief co...
Field guide to marketing : a glossary of essential tools and concepts for today's manager / chief co...
Field guide to marketing : a glossary of essential tools and concepts for today's manager / chief contributor, Tim Hindle ; edited by Alistair D. Williamson.
About this item
Full title
Author / Creator
Publisher
Boston, Mass. : Harvard Business School Press, c1994.
Call Numbers
N658.8003/7
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
ix, 195 p. ; 20 cm.
Publication information
Publisher
Boston, Mass. : Harvard Business School Press, c1994.
Place of Publication
Massachusetts
Date Published
c1994.
Subjects
More information
Alternative Titles
Full title
Field guide to marketing : a glossary of essential tools and concepts for today's manager / chief contributor, Tim Hindle ; edited by Alistair D. Williamson.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Harvard Business/The Economist reference series.
Contextual Information
Date Copyright
c1994.
Identifiers
Primary Identifiers
Call Numbers
N658.8003/7
Record Identifier
74VKMyBdZWlg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKMyBdZWlg
Other Identifiers
ISBN
0875844308 (pbk. : alk. paper) :
9780875844350 (alk. paper) :
0875844359 (alk. paper) :
9780875844305 (pbk. : alk. paper) :
DDC
658.8003
MMS ID
991021362389702626
