Strategies in sports marketing : technologies and emerging trends / Manuel Alonso Dos Santos, Editor...
Strategies in sports marketing : technologies and emerging trends / Manuel Alonso Dos Santos, Editor...
Strategies in sports marketing : technologies and emerging trends / Manuel Alonso Dos Santos, Editor.
About this item
Full title
Publisher
Hershey, PA : Business Science Reference, 2014.
Call Numbers
GQ 2015/520
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvii, 363 pages ; 29 cm.
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Public perception of costs associated with major sporting events / J.M. Núñez-Pomar, F. Calabuig-Moreno, V. Añó-Sanz, & D. Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish Swimming Master Championship / Angel Barajas, Patricio Sánchez-Fernández -- The marketi...
Publication information
Publisher
Hershey, PA : Business Science Reference, 2014.
Series
Place of Publication
Pennsylvania
Date Published
2014.
Subjects
More information
Scope and Contents
Summary
"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"-- Provided by publisher.
Alternative Titles
Full title
Strategies in sports marketing : technologies and emerging trends / Manuel Alonso Dos Santos, Editor.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
GQ 2015/520
Record Identifier
74VKO5m5JO43
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKO5m5JO43
Other Identifiers
ISBN
1466659971 (print & perpetual access)
9781466659940 (hardcover)
1466659947 (hardcover)
9781466659971 (print & perpetual access)
DDC
338.47796
MMS ID
991022670809702626
