The real Pepsi challenge : the inspirational story of breaking the color barrier in American busines...
The real Pepsi challenge : the inspirational story of breaking the color barrier in American busines...
The real Pepsi challenge : the inspirational story of breaking the color barrier in American business / Stephanie Capparell.
About this item
Full title
Author / Creator
Publisher
New York : Free Press, c2007.
Call Numbers
N338.76636/ 4
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
1. The high road to profit -- 2. Black, white, and green -- 3. How big is your Negro market? -- 4. Leaders in their fields -- 5. The brown hucksters -- 6. The cola color wars -- 7. The view from the threshold -- 8. Crossing the threshold.
Publication information
Publisher
New York : Free Press, c2007.
Place of Publication
New York (State)
Date Published
c2007.
Subjects
More information
Scope and Contents
Summary
"On one level, The Real Pepsi Challenge, whose author is an editor and writer for The Wall Street Journal, is a straightforward business book about the birth of niche marketing. But, as we quickly learn, it is a truly inspirational story, recalling a time when we as a nation first learned to see the strength of our diversity. It is far more than a...
Alternative Titles
Full title
The real Pepsi challenge : the inspirational story of breaking the color barrier in American business / Stephanie Capparell.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N338.76636/ 4
Record Identifier
74VKO7agkDvO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKO7agkDvO
Other Identifiers
ISBN
0743265718
9780743265713
DDC
338.766362092396073
MMS ID
991022469549702626
