Marketing on a shoestring : low-cost tips for marketing your products or services / Jeff Davidson.
Marketing on a shoestring : low-cost tips for marketing your products or services / Jeff Davidson.
Marketing on a shoestring : low-cost tips for marketing your products or services / Jeff Davidson.
About this item
Full title
Author / Creator
Publisher
New York : Wiley, c1994.
Call Numbers
T0362505
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xx, 266 p. : ill. ; 24 cm.
Contents
1. Creative Marketing -- 2. Beyond Market Niching -- 3. Helping Customers to Do Business With You -- 4. Customer Leverage Strategies -- 5. Marketing Through the Telephone -- 6. Using Part-Time Help -- 7. Advertising That Gets Noticed -- 8. Advertising in Business Directories -- 9. Creating Unforgett...
Publication information
Publisher
New York : Wiley, c1994.
Edition
2nd ed.
Place of Publication
New York (State)
Date Published
c1994.
Subjects
More information
Alternative Titles
Full title
Marketing on a shoestring : low-cost tips for marketing your products or services / Jeff Davidson.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Wiley small business editions.
Includes bibliographical references and index.
State Reference Library copy: transferred from 658.8/318.
Contextual Information
Date Copyright
c1994.
Identifiers
Primary Identifiers
Call Numbers
T0362505
Record Identifier
74VKOJlWMqvO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKOJlWMqvO
Other Identifiers
ISBN
0471310956 (cloth)
9780471310945 (paper)
0471310948 (paper)
9780471310952 (cloth)
DDC
658.8
MMS ID
991022458659702626
