Strategic new product development for the global economy / Toyohiro Kono and Leonard Lynn.
Strategic new product development for the global economy / Toyohiro Kono and Leonard Lynn.
Strategic new product development for the global economy / Toyohiro Kono and Leonard Lynn.
About this item
Full title
Author / Creator
Publisher
New York : Palgrave Macmillan, 2007.
Date
2007.
Call Numbers
N658.575/69
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
Ch. 1. What is a new product? -- Ch. 2. Why new products fail -- Ch. 3. New product development processes -- Ch. 4. The globalization of new product development -- Ch. 5. Creating a new product concept -- Ch. 6. Organizing for effective new product development -- Ch. 7. Creativity in research organi...
Publication information
Publisher
New York : Palgrave Macmillan, 2007.
Place of Publication
New York (State)
Date Published
2007.
Subjects
More information
Alternative Titles
Full title
Strategic new product development for the global economy / Toyohiro Kono and Leonard Lynn.
Notes
General note
Includes bibliographical references and index.
Contextual Information
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.575/69
Record Identifier
74VKOKKNxqNb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKOKKNxqNb
Other Identifiers
ISBN
0230001998 (cloth)
9780230001992 (cloth)
DDC
658.575
MMS ID
991022446469702626
