Companies and markets : understanding business strategy and the market environment / Bryan Lowes, Ch...
Companies and markets : understanding business strategy and the market environment / Bryan Lowes, Ch...
Companies and markets : understanding business strategy and the market environment / Bryan Lowes, Christopher Pass and Stuart Sanderson.
About this item
Full title
Author / Creator
Publisher
Oxford, UK ; Cambridge, Mass., USA : Blackwell Business, 1994.
Date
1994.
Call Numbers
N658.4012/195
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 302 p. : ill. ; 26 cm.
Contents
1. Strategic Direction: Background -- 2. Horizontal Expansion -- 3. Vertical Expansion -- 4. Conglomerate Expansion -- 5. International Expansion -- 6. Competitive Strategy and Industrial Economics: Background -- 7. Market Entry and Exit -- 8. Frameworks for Analysing Markets and Competitiveness --9...
Publication information
Publisher
Oxford, UK ; Cambridge, Mass., USA : Blackwell Business, 1994.
Place of Publication
England
Date Published
1994.
Subjects
More information
Scope and Contents
Summary
The aim of this pathbreaking new text is to blend the relevant aspects of business policy and industrial economics to provide students with a powerful new framework for understanding how company strategy relates to the markets in which companies operate. By bringing these two key areas together for the first time in a textbook, it provides a better...
Alternative Titles
Full title
Companies and markets : understanding business strategy and the market environment / Bryan Lowes, Christopher Pass and Stuart Sanderson.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.4012/195
Record Identifier
74VKONkWZbqO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKONkWZbqO
Other Identifiers
ISBN
0631190988 (alk. paper)
9780631190998 (pbk.)
0631190996 (pbk.)
9780631190981 (alk. paper)
DDC
658.4012
MMS ID
991022565689702626
