It's not just PR : public relations in society / W. Timothy Coombs and Sherry J. Holladay.
It's not just PR : public relations in society / W. Timothy Coombs and Sherry J. Holladay.
It's not just PR : public relations in society / W. Timothy Coombs and Sherry J. Holladay.
About this item
Full title
Author / Creator
Publisher
Malden, MA : Blackwell Pub., 2007.
Alternative title
Date
2007.
Call Numbers
N659.2/117
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
vii, 144 p. : ill. ; 24 cm.
Contents
Does society need public relations? -- Media use and the term PR -- Criticisms of public relations -- Popular press attacks on public relations -- Common themes in critiques of public relations -- Popular press books describing the importance of public relations -- Professional and academic defenses...
Publication information
Publisher
Malden, MA : Blackwell Pub., 2007.
Place of Publication
Massachusetts
Date Published
2007.
Subjects
More information
Scope and Contents
Summary
"It's Not Just PR: Public Relations in Society provides a balanced view of public relations as neither flawless nor sinister. In addition to investigating corporate issues in PR, such as pharmaceutical companies' use of PR to influence the medicines we use, this book further examines public relations as a tool for marginalized groups, focusing on i...
Alternative Titles
Full title
It's not just PR : public relations in society / W. Timothy Coombs and Sherry J. Holladay.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references (p. 129-138) and index.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N659.2/117
Record Identifier
74VKOPXDW77A
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKOPXDW77A
Other Identifiers
ISBN
9781405144063 (pbk. : alk. paper)
140514405X (alk. paper)
9781405144056 (alk. paper)
1405144068 (pbk. : alk. paper)
DDC
659.2
MMS ID
991022397229702626
