Women want more : how to capture your share of the world's largest, fastest-growing market / Michael...
Women want more : how to capture your share of the world's largest, fastest-growing market / Michael...
Women want more : how to capture your share of the world's largest, fastest-growing market / Michael J. Silverstein and Kate Sayre ; with John Butman.
About this item
Full title
Author / Creator
Publisher
New York, NY : HarperBusiness, c2009.
Call Numbers
N658.8343/30
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
viii, 322 p. : ill. ; 24 cm.
Contents
The world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- Apparel: always hunting, never satisfied -- Ca...
Publication information
Publisher
New York, NY : HarperBusiness, c2009.
Edition
1st ed.
Place of Publication
New York (State)
Date Published
c2009.
Subjects
More information
Alternative Titles
Full title
Women want more : how to capture your share of the world's largest, fastest-growing market / Michael J. Silverstein and Kate Sayre ; with John Butman.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2009.
Related resource (online)
Identifiers
Primary Identifiers
Call Numbers
N658.8343/30
Record Identifier
74VKOkdZpbp3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKOkdZpbp3
Other Identifiers
ISBN
0061776416
9780061776410
DDC
658.8343082
MMS ID
991022583249702626
