Words that work : it's not what you say, it's what people hear / Frank Luntz.
Words that work : it's not what you say, it's what people hear / Frank Luntz.
Words that work : it's not what you say, it's what people hear / Frank Luntz.
About this item
Full title
Author / Creator
Publisher
New York : Hyperion, c2007.
Call Numbers
N808.042/147
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
I. The ten rules of effective language -- II. Preventing message mistakes -- III. Old words, new meaning -- IV. How "words that work" are created -- V. Be the message -- VI. Words we remember -- VII. Corporate case studies -- VIII. Political case studies -- IX. Myths and realities about language and...
Publication information
Publisher
New York : Hyperion, c2007.
Edition
1st ed.
Place of Publication
New York (State)
Date Published
c2007.
Subjects
More information
Alternative Titles
Full title
Words that work : it's not what you say, it's what people hear / Frank Luntz.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Contextual Information
Date Copyright
c2007.
Identifiers
Primary Identifiers
Call Numbers
N808.042/147
Record Identifier
74VKOpPX6jzd
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKOpPX6jzd
Other Identifiers
ISBN
1401302599
9781401302597
DDC
808.042
MMS ID
991022387239702626
