Advertising as multilingual communication / Helen Kelly-Holmes.
Advertising as multilingual communication / Helen Kelly-Holmes.
About this item
Full title
Author / Creator
Publisher
Basingstoke : Palgrave Macmillan, 2005.
Date
2005.
Call Numbers
N659.1042/15
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 206 p. ; 23 cm.
Contents
1. Defining multilingualism in a market context -- 2. Foreign languages in advertising discourse -- 3. The special case of English -- 4. Minority languages, accents and dialects in advertising -- 5. Multilingual advertising in a pan-national media context -- 6. Creating 'multilingual' texts : combat...
Publication information
Publisher
Basingstoke : Palgrave Macmillan, 2005.
Place of Publication
England
Date Published
2005.
Subjects
More information
Scope and Contents
Summary
"The author examines the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages. On the one hand, advertising and other market discourses use multilingualism by accentuating linguistic differences in order to sell products and services associa...
Alternative Titles
Full title
Advertising as multilingual communication / Helen Kelly-Holmes.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 193-202) and index.
Contextual Information
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N659.1042/15
Record Identifier
74VKP08A2L83
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKP08A2L83
Other Identifiers
ISBN
1403917256 (hbk.) :
9781403917256 (hbk.) :
DDC
659.1042
MMS ID
991019757679702626
