Global marketing / Warren J. Keegan, Mark C. Green.
Global marketing / Warren J. Keegan, Mark C. Green.
About this item
Full title
Author / Creator
Publisher
Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005.
Date
2005.
Call Numbers
NQ658.84/20
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xx, 636 p. : ill. ; 28 cm.
Contents
Ch. 1. Introduction to global marketing -- Ch. 2. Global economic environment -- Ch. 3. The global trade environment : regional market characteristics and preferential trade agreements -- Ch. 4. Social and cultural environments -- Ch. 5. The political, legal, and regulatory environments of global ma...
Ch. 16. Leading, organizing, and controlling the global marketing effort -- Ch. 17. The digital revolution and the global electronic marketplace.
Publication information
Publisher
Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005.
Edition
4th ed.
Place of Publication
New Jersey
Date Published
2005.
Subjects
More information
Alternative Titles
Full title
Global marketing / Warren J. Keegan, Mark C. Green.
Notes
General note
Includes bibliographical references and indexes.
Identifiers
Primary Identifiers
Call Numbers
NQ658.84/20
Record Identifier
74VKP3eBrb8Z
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKP3eBrb8Z
Other Identifiers
ISBN
0131968548 (Intl. ed.)
9780131469198
0131469193
9780131968547 (Intl. ed.)
DDC
658.84
MMS ID
991019621329702626
