Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business / Thomas H...
Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business / Thomas H...
Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business / Thomas Heinrich and Bob Batchelor.
About this item
Full title
Author / Creator
Publisher
Columbus : Ohio State University Press, c2004.
Call Numbers
N338.7677/ 2
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
Ch. 1. Origins and growth, 1872-1916 -- Ch. 2. The rise of consumer nondurables -- Ch. 3. The Great Depression -- Ch. 4. In the mainstream : expansion and crisis, 1940s-1971 -- Ch. 5. "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Epilogue : product diversi...
Publication information
Publisher
Columbus : Ohio State University Press, c2004.
Place of Publication
Ohio
Date Published
c2004.
Subjects
More information
Scope and Contents
Summary
"In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing. When Kotex first arrived on the scene in the 1920s, menstrual hygiene was burdened with cultural taboos that made it impossible for many women to ask...
Alternative Titles
Full title
Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business / Thomas Heinrich and Bob Batchelor.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Historical perspectives on business enterprise series.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N338.7677/ 2
Record Identifier
74VKP7wA70Mg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKP7wA70Mg
Other Identifiers
ISBN
0814209769 (alk. paper)
9780814209769 (cloth : alk. paper)
0814209769 (cloth : alk. paper)
9780814290538 (cd)
0814290531 (cd)
9780814209769 (alk. paper)
DDC
338.7677
MMS ID
991019592929702626
