Tourism marketing : a collaborative approach / Alan Fyall and Brian Garrod.
Tourism marketing : a collaborative approach / Alan Fyall and Brian Garrod.
Tourism marketing : a collaborative approach / Alan Fyall and Brian Garrod.
About this item
Full title
Author / Creator
Publisher
Buffalo : Channel View Publications, c2005.
Call Numbers
N910.688/3
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 383 p. : ill., maps ; 24 cm.
Contents
Pt. 1. Collaboration and tourism -- 1. Collaboration and tourism -- 2. Collaborative marketing : a new marketing paradigm -- Pt. 2. Strategic tourism marketing planning -- 3. Situation analysis -- 4. Tourism marketing planning, implementation and control -- Pt. 3. Inter-organisational collaboration...
Publication information
Publisher
Buffalo : Channel View Publications, c2005.
Series
Place of Publication
New York (State)
Date Published
c2005.
Subjects
More information
Scope and Contents
Summary
"This innovative and original book provides valuable insights into the inter-organisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing...
Alternative Titles
Full title
Tourism marketing : a collaborative approach / Alan Fyall and Brian Garrod.
Notes
General note
Aspects of tourism ; 18.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N910.688/3
Record Identifier
74VKPX3pKZQX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKPX3pKZQX
Other Identifiers
ISBN
1873150903 (hbk. : alk. paper)
9781873150900 (alk. paper)
1873150903 (alk. paper)
187315089X (pbk. : alk. paper)
9781873150917 (electronic)
1873150911 (electronic)
9781873150900 (hbk. : alk. paper)
DDC
910.688
MMS ID
991019646429702626
