The practice of advertising / edited by Adrian R. Mackay.
The practice of advertising / edited by Adrian R. Mackay.
About this item
Full title
Publisher
Oxford : Elsevier Butterworth-Heinemann, 2005.
Date
2005.
Call Numbers
N659.1/109
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxiv, 367 p. : ill. ; 24 cm.
Publication information
Publisher
Oxford : Elsevier Butterworth-Heinemann, 2005.
Edition
5th ed.
Place of Publication
England
Date Published
2005.
Subjects
Subject Keywords
- Public relations & advertising
More information
Scope and Contents
Summary
This text addresses key issues in the advertising industry presenting a comprehensive overview of its componenets. The specialist knowledge gained from the contributors provides a valuable insight for practioners and students wishing to gain a solid grounding in the subject.
Alternative Titles
Full title
The practice of advertising / edited by Adrian R. Mackay.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Previous ed.: 1995.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N659.1/109
Record Identifier
74VKPXEz8x0d
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKPXEz8x0d
Other Identifiers
ISBN
0750661739 (pbk.)
9780750661737 (pbk.)
DDC
659.1
MMS ID
991019647469702626
