Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.
About this item
Full title
Author / Creator
Publisher
Thousand Oaks, Calif. : Sage Publications, c2005.
Call Numbers
G 2014/2686
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xv, 347 p. : ill. ; 23 cm.
Contents
1. Managing the sales forecasting process -- 2. Sales forecasting performance measurement -- 3. Time series forecasting techniques -- 4. Regression analysis -- 5. Qualitative sales forecasting -- 6. Sales forecasting systems -- 7. Benchmark studies : the surveys -- 8. Benchmark studies : world-class...
Publication information
Publisher
Thousand Oaks, Calif. : Sage Publications, c2005.
Edition
2nd ed.
Place of Publication
California
Date Published
c2005.
Subjects
More information
Scope and Contents
Summary
The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions." "Sales Forecasting Management is an ideal text for graduate courses in sal...
Alternative Titles
Full title
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references (p. 331-335) and index.
State Reference Library copy: transferred from RE FN658.818/6.
Identifiers
Primary Identifiers
Call Numbers
G 2014/2686
Record Identifier
74VKPZvQjLAl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKPZvQjLAl
Other Identifiers
ISBN
1412905710 (pbk.)
9781412905718 (pbk.)
DDC
658.818
MMS ID
991019500259702626
