Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.
About this item
Full title
Author / Creator
Publisher
New York : Financial Times Prentice Hall, 2005.
Date
2005.
Call Numbers
N658.84/159
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xx, 573 p. : ill., map ; 25 cm.
Contents
Introduction : marketing in the global villages -- 1. The cultural process -- 2. Cultural dynamics 1 : time and space -- 3. Cultural dynamics 2 : interactions, mindsets and behaviours -- 4. Cross-cultural consumer behaviour -- 5. Local consumers and the globalization of consumption -- 6. The converg...
17. Intercultural marketing negotiations 2 : some elements of national styles of business negotiation.
Publication information
Publisher
New York : Financial Times Prentice Hall, 2005.
Edition
4th ed.
Place of Publication
New York (State)
Date Published
2005.
Subjects
More information
Scope and Contents
Summary
"Marketing Across Cultures, fourth edition, uses a successful two-stage cultural approach to explore international marketing: A cross-cultural approach which compares marketing systems and local commercial customs in various countries and an intercultural approach which studies the interaction between business people from different national culture...
Alternative Titles
Full title
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.84/159
Record Identifier
74VKPeG2LvvO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKPeG2LvvO
Other Identifiers
ISBN
0273685295 (alk. paper)
9780273685296 (alk. paper)
DDC
658.84
MMS ID
991019785769702626
