Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom...
Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom...
Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler.
About this item
Full title
Author / Creator
Publisher
New York : Free Press, c2005.
Call Numbers
N658.827/39
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 237 p. : ill. ; 24cm.
Contents
Foreword / Philip Kotler -- 1. A cottage industry turns professional -- 2. Some companies are doing it right -- 3. Smash your brand -- 4. From 2-D to 5-D branding -- 5. Stimulate, enhance, and bond : crafting a sensory brand -- 6. Measuring senses -- 7. Brand religion : lessons learned -- 8. Brandin...
Publication information
Publisher
New York : Free Press, c2005.
Place of Publication
New York (State)
Date Published
c2005.
Subjects
More information
Scope and Contents
Summary
Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three: Singapore Airlines, Apple, and Disney.)"--BOOK JACKET....
Alternative Titles
Full title
Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.827/39
Record Identifier
74VKPoDy406d
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKPoDy406d
Other Identifiers
ISBN
0743267842 (alk. paper)
9780743267847 (alk. paper)
DDC
658.827
MMS ID
991019694879702626
