Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
About this item
Full title
Author / Creator
Publisher
New York : McGraw-Hill, c2005.
Call Numbers
NQ658.8342/15
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxv, 578 p. : ill. ; 27 cm.
Contents
Sect. 1. A perspective on consumer behavior -- 1. Introduction to consumer behavior and marketing strategy -- 2. A framework for consumer analysis -- Sect. 2. Affect and cognition and marketing strategy -- 3. Introduction to affect and cognition -- 4. Consumers' product knowledge and involvement --...
18. Consumer behavior and pricing strategy -- 19. Consumer behavior, electronic commerce, and channel strategy.
Publication information
Publisher
New York : McGraw-Hill, c2005.
Edition
7th ed.
Place of Publication
New York (State)
Date Published
c2005.
Subjects
More information
Alternative Titles
Full title
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Cover title
Consumer behavior & marketing strategy.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
McGraw-Hill/Irwin series in marketing.
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
Contextual Information
Date Copyright
c2005.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
NQ658.8342/15
Record Identifier
74VKPrzXWzyM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKPrzXWzyM
Other Identifiers
ISBN
0071111778 (international : alk. paper)
9780072864878 (alk. paper)
0072864877 (alk. paper)
9780071111775 (international : alk. paper)
DDC
658.8342
MMS ID
991019653589702626
