Developing strategies for international business : the WRAP process / J. Angus Gillon and Lynne Pear...
Developing strategies for international business : the WRAP process / J. Angus Gillon and Lynne Pear...
Developing strategies for international business : the WRAP process / J. Angus Gillon and Lynne Pearson.
About this item
Full title
Author / Creator
Publisher
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004.
Date
2004.
Call Numbers
N658.84/157
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
Ch. 1. International business rationale -- Ch. 2. Overview of the WRAP process -- Ch. 3. International business cultures -- Ch. 4. Understanding international customers -- Ch. 5. Building a foundation -- Ch. 6. Information development -- Ch. 7. Analysis and strategic prioritization -- Ch. 8. Routes...
Publication information
Publisher
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004.
Place of Publication
England
Date Published
2004.
Subjects
More information
Scope and Contents
Summary
"Developing Strategies for International Business provides insights into identifying and managing the complex challenges and opportunities that arise in global markets. The book offers a method of organizing these complexities into a framework for global strategic development through balancing internal capabilities and external information to deter...
Alternative Titles
Full title
Developing strategies for international business : the WRAP process / J. Angus Gillon and Lynne Pearson.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.84/157
Record Identifier
74VKPvzlb0Ol
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKPvzlb0Ol
Other Identifiers
ISBN
1403934142
9781403934147
DDC
658.84
MMS ID
991019566589702626
