Marketing for tourism / J. Christopher Holloway.
Marketing for tourism / J. Christopher Holloway.
About this item
Full title
Author / Creator
Publisher
Harlow, England ; New York : Prentice Hall/Financial Times, 2004.
Date
2004.
Call Numbers
N338.4791/ 163
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvii, 510 p. : ill. (some col.), 1 map ; 25 cm.
Contents
Pt. I. Laying the groundwork -- 1. The marketing perspective -- 2. Marketing planning -- 3. Marketing research and its applications in tourism -- 4. The tourist market -- 5. Tourism product policy -- 6. Pricing the product -- Pt. II. Reaching the customer -- 7. Marketing communications and ICT appli...
Publication information
Publisher
Harlow, England ; New York : Prentice Hall/Financial Times, 2004.
Edition
4th ed.
Place of Publication
England
Date Published
2004.
Subjects
More information
Alternative Titles
Full title
Marketing for tourism / J. Christopher Holloway.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 494-497) and index.
Identifiers
Primary Identifiers
Call Numbers
N338.4791/ 163
Record Identifier
74VKPygerVvO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKPygerVvO
Other Identifiers
ISBN
0273682296 (pbk.)
9780273682295
0273682296
9780273682295 (pbk.)
DDC
338.4791
910.688
338.4791068
MMS ID
991019763989702626
