Adland : a global history of advertising / Mark Tungate.
Adland : a global history of advertising / Mark Tungate.
About this item
Full title
Author / Creator
Publisher
Philadelphia : Kogan Page Ltd, 2007.
Date
2007.
Call Numbers
N659.109/5
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives...
Publication information
Publisher
Philadelphia : Kogan Page Ltd, 2007.
Place of Publication
Pennsylvania
Date Published
2007.
Subjects
More information
Alternative Titles
Full title
Adland : a global history of advertising / Mark Tungate.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references.
Contextual Information
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N659.109/5
Record Identifier
74VKRAAM4kvO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKRAAM4kvO
Other Identifiers
ISBN
0749448377
9780749448370
DDC
659.109
MMS ID
991023218539702626
