Up against the Wal-Marts : how your business can prosper in the shadow of the retail giants / Don Ta...
Up against the Wal-Marts : how your business can prosper in the shadow of the retail giants / Don Ta...
Up against the Wal-Marts : how your business can prosper in the shadow of the retail giants / Don Taylor, Jeanne Smalling Archer.
About this item
Full title
Author / Creator
Publisher
New York : AMACOM, c1994.
Call Numbers
N658.87/83
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 258 p. ; 24 cm.
Contents
1. Main Street Is Changing -- 2. Ten Survival Strategies -- 3. Attracting Customers -- 4. Low-Cost Promotion Strategies -- 5. Delivering Whatever-It-Takes Customer Service -- 6. Who's Minding Your Store? Everybody! -- 7. Sharpen Your Selling Skills -- 8. Managing Information -- 9. Tools for Gatherin...
Publication information
Publisher
New York : AMACOM, c1994.
Place of Publication
New York (State)
Date Published
c1994.
Subjects
More information
Scope and Contents
Summary
Up Against the Wal-Marts presents a potent arsenal of strategies, tips, and advice collected from hundreds of small retailers who've successfully defended their markets against retailing Goliaths. It shows how you can combat cutthroat pricing, regain customer focus, identify and seize profitable market niches - and much more.
Both insightful and pragmatic, Up Against the Wal-Marts explores the ten strategies in detail and presents the reasons customers are flocking to the mass merchandisers and what to do to reverse the trend, low-cost advertising and promotion strategies that generate new business, the six-step customer service technique guaranteed to bring customers b...
Alternative Titles
Full title
Up against the Wal-Marts : how your business can prosper in the shadow of the retail giants / Don Taylor, Jeanne Smalling Archer.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes index.
Contextual Information
Date Copyright
c1994.
Identifiers
Primary Identifiers
Call Numbers
N658.87/83
Record Identifier
74VKRLEw07GO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKRLEw07GO
Other Identifiers
ISBN
0814402380 :
9780814402382 :
DDC
658.8\7
658.87
MMS ID
991023152209702626
