Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. P...
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. P...
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker .
About this item
Full title
Author / Creator
Publisher
Frenchs Forest, N.S.W. : Pearson Education Australia, 2007.
Date
2007.
Call Numbers
658.80099/4
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiii, 608 p. : ill. ; 25 cm.
Publication information
Publisher
Frenchs Forest, N.S.W. : Pearson Education Australia, 2007.
Edition
4th ed.
Place of Publication
New South Wales
Date Published
2007.
Subjects
More information
Scope and Contents
Summary
"A combination of text, reader and casebook, this book explores the concepts and techniques of services marketing using a broad range of service categories in the Asia-Pacific and Australian region." -- Back cover.
Alternative Titles
Full title
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker .
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Previous ed.: Prentice Hall, 2004.
Includes bibliographical references and index.
Audience note
For tertiary students.
Identifiers
Primary Identifiers
Call Numbers
658.80099/4
Record Identifier
74VKRMLb5zDO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKRMLb5zDO
Other Identifiers
ISBN
9780733986789 (pbk) :
DDC
658.800994
MMS ID
991023072019702626
