Fables of abundance : a cultural history of advertising in America / Jackson Lears.
Fables of abundance : a cultural history of advertising in America / Jackson Lears.
Fables of abundance : a cultural history of advertising in America / Jackson Lears.
About this item
Full title
Author / Creator
Publisher
[New York] : Basic Books, c1994.
Call Numbers
N659.10973/11
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 492 p. : ill. ; 24 cm.
Contents
Pt. I. The Reconfiguration of Wealth: From Fecund Earth to Efficient Factory. 1. The Lyric of Plenty. 2. The Modernization of Magic. 3. The Stabilization of Sorcery. 4. The Disembodiment of Abundance -- Pt. II. The Containment of Carnival: Advertising and American Social Values from the Patent Medic...
Publication information
Publisher
[New York] : Basic Books, c1994.
Place of Publication
New York (State)
Date Published
c1994.
Subjects
More information
Scope and Contents
Summary
The book explores the ways that advertising collaborated with other cultural institutions to produce what have become the dominant aspirations, anxieties, and even notions of personal identity in the twentieth-century United States. Moving from the carnivals and market fairs of Renaissance Europe to the traveling peddlers of nineteenth-century Amer...
Alternative Titles
Full title
Fables of abundance : a cultural history of advertising in America / Jackson Lears.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Includes bibliographical references.
Contextual Information
Date Copyright
c1994.
Identifiers
Primary Identifiers
Call Numbers
N659.10973/11
Record Identifier
74VKRMeRQJXM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKRMeRQJXM
Other Identifiers
ISBN
0465090761
9780465090761 :
0465090761 :
9780465090754 (pbk.)
0465090753 (pbk.)
9780465090761
DDC
659.10973
MMS ID
991023075249702626
