Branded conservatives : how the brand brought the American right from the fringes to the center of A...
Branded conservatives : how the brand brought the American right from the fringes to the center of A...
Branded conservatives : how the brand brought the American right from the fringes to the center of American politics / Kenneth M. Cosgrove.
About this item
Full title
Author / Creator
Publisher
New York : P. Lang, c2007.
Call Numbers
N320.52097/ 14
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
A crash course in branding -- Participation in politics : reorganization of American media, interest groups and society -- Reagan as a marketer and as a brand for conservative movement -- The Clinton scandals : a branded event -- Single best example of the conservative brand strategy -- How conserva...
Publication information
Publisher
New York : P. Lang, c2007.
Place of Publication
New York (State)
Date Published
c2007.
Subjects
More information
Scope and Contents
Summary
"This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the maj...
Alternative Titles
Full title
Branded conservatives : how the brand brought the American right from the fringes to the center of American politics / Kenneth M. Cosgrove.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Politics, media, and popular culture ; v. 12.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N320.52097/ 14
Record Identifier
74VKRpRAJr7A
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKRpRAJr7A
Other Identifiers
ISBN
9780820474656 (pb : alk. paper)
DDC
320.52097309045
MMS ID
991023027639702626
