Successful management in the digital age / John Harte.
Successful management in the digital age / John Harte.
About this item
Full title
Author / Creator
Publisher
New Brunswick (U.S.A.) : Transaction Publishers, [2016]
Call Numbers
G 2016/4380
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
308 pages ; 24 cm
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Introduction -- Taking stock -- a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and servic...
Publication information
Publisher
New Brunswick (U.S.A.) : Transaction Publishers, [2016]
Place of Publication
New Jersey
Date Published
[2016]
Subjects
More information
Alternative Titles
Full title
Successful management in the digital age / John Harte.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Issued As
Online version: Harte, John, 1925- author. Successful management in the digital age. New Brunswick : Transaction Publishers, 2016 9781412862271 (DLC) 2016008778
Identifiers
Primary Identifiers
Call Numbers
G 2016/4380
Record Identifier
74VKV66p35ey
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKV66p35ey
Other Identifiers
ISBN
9781412862776 (hardcover)
1412862779 (hardcover)
9781412863247 (pbk.)
1412863244 (pbk.)
DDC
658
MMS ID
991024020503302626
