Craft obsession : the social rhetorics of beer / Jeff Rice.
Craft obsession : the social rhetorics of beer / Jeff Rice.
About this item
Full title
Author / Creator
Publisher
Carbondale : Southern Illinois University Press, [2016]
Call Numbers
G 2016/4501
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 273 pages ; 24 cm
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Craft introductions -- Craft interruptions -- Craft networks -- Craft terroir -- Craft delivery -- Craft tracings -- Craft sharing -- Craft obsession.
Publication information
Publisher
Carbondale : Southern Illinois University Press, [2016]
Place of Publication
Illinois
Date Published
[2016]
Subjects
More information
Scope and Contents
Summary
"Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter fu...
Alternative Titles
Full title
Craft obsession : the social rhetorics of beer / Jeff Rice.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
G 2016/4501
Record Identifier
74VKV6gZlkrA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKV6gZlkrA
Other Identifiers
ISBN
9780809335282 paperback alkaline paper
080933528X paperback alkaline paper
DDC
641.23
MMS ID
991024023301402626
