Frenemies : the epic disruption of the ad business (and everything else) / Ken Auletta.
Frenemies : the epic disruption of the ad business (and everything else) / Ken Auletta.
Frenemies : the epic disruption of the ad business (and everything else) / Ken Auletta.
About this item
Full title
Author / Creator
Publisher
New York : Penguin Press, 2018.
Call Numbers
G 2018/4030
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
358 pages ; 25 cm
Content type
text
Media type
unmediated
Carrier type
volume
Contents
The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting...
Publication information
Publisher
New York : Penguin Press, 2018.
Place of Publication
New York (State)
Date Published
2018.
Subjects
More information
Scope and Contents
Summary
"An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing business--the lifeblood of media as we know it--from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might...
Alternative Titles
Full title
Frenemies : the epic disruption of the ad business (and everything else) / Ken Auletta.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
©2018
Identifiers
Primary Identifiers
Call Numbers
G 2018/4030
Record Identifier
74VKVANN5w23
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVANN5w23
Other Identifiers
ISBN
0735220867 hardcover
9780735220867 hardcover
DDC
659.10973
MMS ID
991024176111302626
