Pioneers of promotion : how press agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Ex...
Pioneers of promotion : how press agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Ex...
Pioneers of promotion : how press agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Exposition created modern marketing / Joe Dobrow.
About this item
Full title
Author / Creator
Publisher
Norman, OK : University of Oklahoma Press, [2018]
Call Numbers
G 2018/4191
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 391 pages, 16 unnumbered pages of plates : illustrations (some color) ; 25 cm.
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Author's note -- Burying a legend -- The big tent of P.T. Barnum and Tody Hamilton -- Boom or boost : promoting the West -- The hero Cody and the mythmaker Burke -- The news maker, Moses P. Handy -- Birth and growth of the wild west -- Evolution of a marketing virtuoso -- The battle for the World's...
Publication information
Publisher
Norman, OK : University of Oklahoma Press, [2018]
Edition
First edition.
Place of Publication
Oklahoma
Date Published
[2018]
Subjects
More information
Scope and Contents
Summary
The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the...
Alternative Titles
Full title
Pioneers of promotion : how press agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Exposition created modern marketing / Joe Dobrow.
Authors, Artists and Contributors
Author / Creator
Notes
General note
William F. Cody series on the history and culture of the American West ; volume 5
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
G 2018/4191
Record Identifier
74VKVAQlJwE3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVAQlJwE3
Other Identifiers
ISBN
0806160101 hardcover ; alkaline paper
9780806160108 hardcover ; alkaline paper
DDC
381.0973
MMS ID
991024176985802626
