Affected : emotionally engaging customers in the digital age / Cara Wrigley & Karla Straker.
Affected : emotionally engaging customers in the digital age / Cara Wrigley & Karla Straker.
Affected : emotionally engaging customers in the digital age / Cara Wrigley & Karla Straker.
About this item
Full title
Author / Creator
Publisher
Milton, Qld. : Wiley, 2018.
Call Numbers
H 2018/2365
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xv, 229 pages : illustrations ; 23 cm.
Content type
still image
text
Media type
unmediated
Carrier type
volume
Publication information
Publisher
Milton, Qld. : Wiley, 2018.
Place of Publication
Queensland
Date Published
2018.
Subjects
More information
Scope and Contents
Summary
How can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies has revolutionised the way companies build relationships and interact with their customers. Today, it's more important than ever to have an emotional understanding of customers and how they feel about a product, service, or busines...
Alternative Titles
Full title
Affected : emotionally engaging customers in the digital age / Cara Wrigley & Karla Straker.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Additional physical form availability note
Also available as an online resource.
Contextual Information
Date Copyright
©2018.
Identifiers
Primary Identifiers
Call Numbers
H 2018/2365
Record Identifier
74VKVAoBam6X
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVAoBam6X
Other Identifiers
ISBN
9780730357018 (paperback)
DDC
658.812
MMS ID
991024176315502626
