Adcreep : the case against modern marketing / Mark Bartholomew.
Adcreep : the case against modern marketing / Mark Bartholomew.
About this item
Full title
Author / Creator
Publisher
Stanford, California : Stanford Law Books, an imprint of Stanford University Press, [2017]
Call Numbers
G 2018/0099
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
236 pages ; 24 cm
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep.
Publication information
Publisher
Stanford, California : Stanford Law Books, an imprint of Stanford University Press, [2017]
Place of Publication
California
Date Published
[2017]
Subjects
More information
Scope and Contents
Summary
Adcreep pulls back the curtain on the curious and sometimes troubling world of modern advertising. An array of techniques that might seem like the stuff of science fiction--biometric scans, automated online spies, facial recognition software--are now routinely deployed to study and stimulate consumer desire. Sometimes today's advertisers can hide i...
Alternative Titles
Full title
Adcreep : the case against modern marketing / Mark Bartholomew.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Issued As
Online version: Bartholomew, Mark, 1971- author. Adcreep Stanford, California : Stanford Law Books, an imprint of Stanford University Press, 2017 9781503602182 (DLC) 2016040663
Identifiers
Primary Identifiers
Call Numbers
G 2018/0099
Record Identifier
74VKVGABZyXg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVGABZyXg
Other Identifiers
ISBN
0804795819 (cloth : alk. paper)
9780804795814 (cloth : alk. paper)
DDC
343.73082
MMS ID
991024154710002626
