Branding : a very short introduction / Robert Jones.
Branding : a very short introduction / Robert Jones.
About this item
Full title
Author / Creator
Publisher
Oxford ; New York, NY : Oxford University Press, 2017.
Call Numbers
G 2017/3254
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
136 pages : illustrations ; 18 cm.
Content type
text
still image
Media type
unmediated
Carrier type
volume
Publication information
Publisher
Oxford ; New York, NY : Oxford University Press, 2017.
Edition
First edition.
Place of Publication
England
Date Published
2017.
Subjects
More information
Scope and Contents
Summary
In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, ch...
Alternative Titles
Full title
Branding : a very short introduction / Robert Jones.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Very Short Introductions ; 527
Includes bibliographical references, webliography and index.
Identifiers
Primary Identifiers
Call Numbers
G 2017/3254
Record Identifier
74VKVLNPzEgl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVLNPzEgl
Other Identifiers
ISBN
0198749910 paperback
9780198749912 paperback
DDC
658.827
MMS ID
991024110716102626
