International communication strategies of Chinese radio and TV networks : initial observations / Dua...
International communication strategies of Chinese radio and TV networks : initial observations / Dua...
International communication strategies of Chinese radio and TV networks : initial observations / Duan Peng.
About this item
Full title
Author / Creator
Publisher
Singapore : Springer, [2017]
Call Numbers
G 2017/3298
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
ix, 209 pages ; 25 cm
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Understanding international communications -- International communications in Western broadcast media -- International communications in China's broadcast media -- How to develop China's international communication of broadcast media?
Publication information
Publisher
Singapore : Springer, [2017]
Date Published
[2017]
Subjects
More information
Scope and Contents
Summary
This book discusses the effect of communication strategies in the course of China's national image building from both a theoretical and a practical perspective. The research data are collected via researcher's in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical...
Alternative Titles
Full title
International communication strategies of Chinese radio and TV networks : initial observations / Duan Peng.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (pages 205-209).
Identifiers
Primary Identifiers
Call Numbers
G 2017/3298
Record Identifier
74VKVLNp4BBA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVLNp4BBA
Other Identifiers
ISBN
9789811044595 hardcover
9811044597 hardcover
DDC
384.540951
MMS ID
991024110714002626
