The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex.
The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex.
The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex.
About this item
Full title
Author / Creator
Publisher
New York : Spiegel & Grau, [2017]
Call Numbers
G 2017/3103
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
220 pages ; 20 cm
Content type
text
Media type
unmediated
Carrier type
volume
Publication information
Publisher
New York : Spiegel & Grau, [2017]
Edition
First edition.
Place of Publication
New York (State)
Date Published
[2017]
Subjects
More information
Scope and Contents
Summary
"The ad apocalypse is upon us. Today millions are downloading ad blocking software, and still more are paying subscription premiums to avoid them. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mi...
Alternative Titles
Full title
The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (pages 217-220).
Identifiers
Primary Identifiers
Call Numbers
G 2017/3103
Record Identifier
74VKVLNpaaQX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVLNpaaQX
Other Identifiers
ISBN
9780399588518 hardcover
0399588515 hardcover
DDC
659.1
MMS ID
991024110712602626
