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Marketing manipulation : a consumer's survival manual / Michael Kamins.

Marketing manipulation : a consumer's survival manual /...
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Marketing manipulation : a consumer's survival manual / Michael Kamins.

https://devfeature-collection.sl.nsw.gov.au/record/74VKVQQAypN3

Marketing manipulation : a consumer's survival manual / Michael Kamins.

About this item

Full title

Marketing manipulation : a consumer's survival manual / Michael Kamins.

Author / Creator

Kamins, Michael A., author.

Publisher

Singapore ; Hackensack, NJ : World Scientific Publishing Co. Pte. Ltd., [2019]

Call Numbers

G 2018/6512

Record Identifier

74VKVQQAypN3

MMS ID

991024198711902626

Language

English

Formats

Books

Physical Description

Physical content

viii, 242 pages ; 24 cm.

Content type

text

Media type

unmediated

Carrier type

volume

Publication information

Publisher

Singapore ; Hackensack, NJ : World Scientific Publishing Co. Pte. Ltd., [2019]

Series

Date Published

[2019]

Subjects

More information

Alternative Titles

Full title

Marketing manipulation : a consumer's survival manual / Michael Kamins.

Authors, Artists and Contributors

Author / Creator

Notes

General note

World Scientific-Now Publishers series in business ; Vol. 14

Includes bibliographical references and index.

Identifiers

Primary Identifiers

Call Numbers

G 2018/6512

Record Identifier

74VKVQQAypN3

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74VKVQQAypN3

Other Identifiers

ISBN

9813234709 hardcover

9789813234703 hardcover

DDC

381.33

MMS ID

991024198711902626

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