Managing channels of distribution : the marketing executive's complete guide / Kenneth Rolnicki. [el...
Managing channels of distribution : the marketing executive's complete guide / Kenneth Rolnicki. [electronic resource]
About this item
Full title
Author / Creator
Publisher
New York : AMACOM, c1998.
Alternative title
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (xxi, 266 p. ) ill. ;
Content type
text
Media type
computer
Carrier type
online resource
Contents
Pivotal marketing channel concepts -- Channel design sequence -- Marketing channel macroinfluences and internal variables -- Competitive analysis and strategy -- Discovering customer satisfaction requirements -- Channel selection criteria -- Eagles don't flock : locating channel member candidates --...
Publication information
Publisher
New York : AMACOM, c1998.
Place of Publication
New York (State)
Date Published
c1998.
Subjects
More information
Scope and Contents
Summary
This "channelmaster's" handbook explores all the macro and micro business influences that affect channel management efficiency, the frustrating areas of channel power and conflict, the potentially dangerous issue of legalities (with an entire chapter devoted to antitrust concerns), and, most importantly, the channel design sequence. From basic conc...
Alternative Titles
Full title
Managing channels of distribution : the marketing executive's complete guide / Kenneth Rolnicki. [electronic resource]
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Language note
English
Contextual Information
Date Copyright
c1998.
Identifiers
Primary Identifiers
Record Identifier
74VKVWGjRg6X
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVWGjRg6X
Other Identifiers
DDC
658.8/4
MMS ID
991024139688802626
