Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumer...
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumer...
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.
About this item
Full title
Author / Creator
Publisher
Chapel Hill : The University of North Carolina Press, [2016]
Call Numbers
G 2017/2184
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xviii, 538 pages : illustrations ; 25 cm.
Content type
text
Media type
unmediated
Carrier type
volume
Contents
part one: The hazards of free choices : the 1920s to the 1940s: Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt -- part two: Free enterprise medicine : the 1940s to the 1960s: The fourth necessity ; The MDs are off their pedes...
Publication information
Publisher
Chapel Hill : The University of North Carolina Press, [2016]
Place of Publication
North Carolina
Date Published
[2016]
Subjects
More information
Alternative Titles
Full title
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Studies in social medicine
Includes bibliographical references (pages 473-518) and index.
Contextual Information
Date Copyright
©2016
Identifiers
Primary Identifiers
Call Numbers
G 2017/2184
Record Identifier
74VKVaKorNQX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVaKorNQX
Other Identifiers
ISBN
9781469622774 (hardcover ; alkaline paper)
1469622777 (hardcover ; alkaline paper)
DDC
368.38200973
MMS ID
991024100911602626
