A dictionary of marketing / Charles Doyle.
A dictionary of marketing / Charles Doyle.
About this item
Full title
Author / Creator
Publisher
Oxford, England : Oxford University Press, [2016]
Alternative title
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource
Content type
text
Media type
computer
Carrier type
online resource
Publication information
Publisher
Oxford, England : Oxford University Press, [2016]
Edition
4th edition.
Series
Place of Publication
England
Date Published
[2016]
Subjects
More information
Scope and Contents
Summary
This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
Alternative Titles
Full title
A dictionary of marketing / Charles Doyle.
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Notes
General note
Oxford quick reference
This edition previously issued in print: 2016.
Contextual Information
Date Copyright
©2016
Identifiers
Primary Identifiers
Record Identifier
74VKVdEkdDWd
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVdEkdDWd
Other Identifiers
ISBN
0-19-873642-8
0-19-105960-9
DDC
658.8003
MMS ID
991024001308202626
