Propaganda, persuasion and the Great War : heredity in the modern sale of products and political ide...
Propaganda, persuasion and the Great War : heredity in the modern sale of products and political ide...
Propaganda, persuasion and the Great War : heredity in the modern sale of products and political ideas / Pier Paolo Perdrini.
About this item
Full title
Author / Creator
Publisher
Abingdon, Oxon ; New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2018.
Call Numbers
G 2017/5355
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
viii, 202 pages, 24 pages of plates : color illustrations ; 24 cm.
Content type
text
still image
Media type
unmediated
Carrier type
volume
Contents
Propaganda and persuasion -- Persuading for the Great War -- The organization of the persuasive apparatus -- Attracting attention -- Children as decoy -- Beauty as decoy -- Repeating the message -- The power of questions -- The persuasion of the source -- The authority of source -- The authority of...
Publication information
Publisher
Abingdon, Oxon ; New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2018.
Place of Publication
England
Date Published
2018.
Subjects
More information
Scope and Contents
Summary
How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a factory of consensus. The propagandists manipulated the public, guiding the...
Alternative Titles
Full title
Propaganda, persuasion and the Great War : heredity in the modern sale of products and political ideas / Pier Paolo Perdrini.
Portion of title
Heredity in the modern sale of products and political ideas
Authors, Artists and Contributors
Author / Creator
Notes
General note
Routledge studies in modern European history 45
Includes bibliographical references and indexes.
Identifiers
Primary Identifiers
Call Numbers
G 2017/5355
Record Identifier
74VKVga7KGVO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVga7KGVO
Other Identifiers
ISBN
9781138293915 hardback alkaline paper
1138293911 hardback alkaline paper
DDC
940.488
MMS ID
991024145715402626
