Fundamentals of business marketing education : a guide for university-level faculty and policymakers...
Fundamentals of business marketing education : a guide for university-level faculty and policymakers...
Fundamentals of business marketing education : a guide for university-level faculty and policymakers / J. David Lichtenthal, editor.
About this item
Full title
Publisher
New York, NY ; London, England : Routledge, Taylor & Francis Group, 2013.
Alternative title
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (320 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
Pre-publication Reviews, Commentaries, Evaluations...; NOTES FOR PROFESSIONAL LIBRARIANS AND LIBRARY USERS; CONSERVATION AND PRESERVATION NOTES; Publication and Copyright Information; Table of Contents; ABOUT THE EDITOR; CONTRIBUTORS; Series Preface; Introduction Business-to-Business Marketing Educa...
PART II: EXECUTIVE EDUCATION PROGRAMSThe Pedagogy of Executive Education in Business Markets; Business Marketing Executive Education: A Commentary; Executive Education in Business Markets: A Reply to Commentary; PART III: MASTER'S PROGRAMS; Master's-Level Education in Business Marketing: Quo Vadis?;...
Business Marketing Education's Distinctive Role: A Commentary Business Marketing Education'sn Distinctive Role in the Undergraduate Curriculum: A CommentaryLinking Content to Practice in the Business Marketing Course: A Reply to Commentary; PART V: ALTERNATIVE TECHNOLOGIES; Technology in the Classro...
Comparative Review of Business-to-Business Marketing Textbooks: A CommentaryComparative Review of Business-to-Business Marketing Textbooks: A Commentary; Comparative Review of Business-to-Business Marketing Textbooks: A Commentary; Comparative Review of Business-to-Business Marketing Textbooks: A Co...
Publication information
Publisher
New York, NY ; London, England : Routledge, Taylor & Francis Group, 2013.
Place of Publication
New York (State)
Date Published
2013.
Subjects
More information
Scope and Contents
Summary
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating...
Alternative Titles
Full title
Fundamentals of business marketing education : a guide for university-level faculty and policymakers / J. David Lichtenthal, editor.
Variant title
BOOK
Authors, Artists and Contributors
Author / Artists
Notes
General note
"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 5(1/2) (1998): 1-164 and 9(4) (2002): 27-126, published by the Haworth Press, Inc."
Includes bibliographical references and index.
Language note
English
Contextual Information
Date Copyright
©2004
Identifiers
Primary Identifiers
Record Identifier
74VKVkmMd7E3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVkmMd7E3
Other Identifiers
ISBN
0-7890-3315-1
1-00-306369-1
1-003-06369-1
1-000-11204-7
DDC
658.8
MMS ID
991024179998702626
