Extending the supply chain [electronic resource] : how cutting-edge companies bridge the critical la...
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Extending the supply chain [electronic resource] : how cutting-edge companies bridge the critical la...
Extending the supply chain [electronic resource] : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.
About this item
Full title
Author / Creator
Publisher
New York : American Management Association, c2004.
Alternative title
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (272 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent d...
Publication information
Publisher
New York : American Management Association, c2004.
Edition
1st ed.
Place of Publication
New York (State)
Date Published
c2004.
Subjects
More information
Scope and Contents
Summary
Don't break the supply chain before you get to the most important link -- the customer.
Alternative Titles
Full title
Extending the supply chain [electronic resource] : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Description based upon print version of record.
Includes bibliographical references and index.
Language note
English
Contextual Information
Date Copyright
c2004.
Identifiers
Primary Identifiers
Record Identifier
74VKVkmMrl7O
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVkmMrl7O
Other Identifiers
ISBN
0-8144-2850-9
1-60119-852-3
DDC
658.7/88
MMS ID
991024180000202626
