Building distinctive brand assets / Jenni Romaniuk.
Building distinctive brand assets / Jenni Romaniuk.
About this item
Full title
Author / Creator
Publisher
South Melbourne, Victoria : Oxford University Press, 2018.
Call Numbers
H 2018/1575
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xix, 186 pages ; 24 cm.
Content type
text
still image
Media type
unmediated
Carrier type
volume
Publication information
Publisher
South Melbourne, Victoria : Oxford University Press, 2018.
Place of Publication
Victoria
Date Published
2018.
Subjects
Subject Keywords
- Australian
More information
Scope and Contents
Summary
This book is for anyone with a brand. It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them. Do you want to get better at branding? You'll learn which strategies and actions work, as well as which ones don't, to help you ta...
Alternative Titles
Full title
Building distinctive brand assets / Jenni Romaniuk.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Prepublication record (machine generated from publisher information)
Includes bibliographical references (pages 177-186)
Mitchell Library copy : Jacket filed 2018
Contextual Information
Date Copyright
©2018.
Identifiers
Primary Identifiers
Call Numbers
H 2018/1575
Record Identifier
74VKVoA6dWJX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVoA6dWJX
Other Identifiers
ISBN
9780190311506 hardback
DDC
658.8/27
MMS ID
991024169110502626
