China's mobile economy : opportunities in the largest and fastest information consumption boom / Win...
China's mobile economy : opportunities in the largest and fastest information consumption boom / Win...
China's mobile economy : opportunities in the largest and fastest information consumption boom / Winston Ma.
About this item
Full title
Author / Creator
Publisher
Chichester, West Sussex Wiley, 2017.
Call Numbers
G 2016/4973
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxvii, 340 pages : illustrations ; 23 cm.
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Foreword -- Preface -- Acknowledgments -- About the Author -- Introduction -- Chapter 1: The World's Biggest Mobile Economy -- Chapter 2: Users, Partners, Investors and Competitors: Global Stakeholders -- Chapter 3: Xiaomi: The Most Valuable Start-up in China -- Chapter 4: The Omni-Channel Age of e-...
Publication information
Publisher
Chichester, West Sussex Wiley, 2017.
Place of Publication
England
Date Published
2017.
Subjects
More information
Scope and Contents
Summary
"The book will focus on three major areas of the digital economy in China that are, by nature, inter-linked: (a) The boom of e-commerce on consumer goods. Alibaba's online shopping platforms Taobao and Tmall have nearly twice as many active buyers than the U.S. site eBay. It has already disrupted new shopping malls in China, but itself is also bein...
Alternative Titles
Full title
China's mobile economy : opportunities in the largest and fastest information consumption boom / Winston Ma.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
G 2016/4973
Record Identifier
74VKVqxmzwR3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVqxmzwR3
Other Identifiers
ISBN
9781119127239 (paperback)
DDC
381.1420951
MMS ID
991024011117902626
