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The signals are talking : why today's fringe is tomorrow's mainstream / Amy Webb.

The signals are talking : why today's fringe is tomorro...

The signals are talking : why today's fringe is tomorrow's mainstream / Amy Webb.

https://devfeature-collection.sl.nsw.gov.au/record/74VKVvl3ax3l

The signals are talking : why today's fringe is tomorrow's mainstream / Amy Webb.

About this item

Full title

The signals are talking : why today's fringe is tomorrow's mainstream / Amy Webb.

Publisher

New York : PublicAffairs, [2016]

Call Numbers

G 2017/107

Record Identifier

74VKVvl3ax3l

MMS ID

991024040510802626

Language

English

Formats

Physical Description

Physical content

viii, 322 pages : illustrations ; 25 cm

Content type

text

Media type

unmediated

Carrier type

volume

Contents

Introduction: "Hello, are you lost?" -- The instructions : a futurist's playbook for every organization -- When cars fly : understanding the difference between trend and trendy -- Survive and thrive, or die : how trends affect companies -- Finding the fringe : seek out the unusual suspects -- Signal...

Publication information

Publisher

New York : PublicAffairs, [2016]

Edition

First edition.

Place of Publication

New York (State)

Date Published

[2016]

More information

Scope and Contents

Summary

Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals are Talking reveals a systematic way of evaluating new ideas bubbling up on the horizon--distinguishing what is a real trend from the merely trendy. This bo...

Alternative Titles

Full title

The signals are talking : why today's fringe is tomorrow's mainstream / Amy Webb.

Authors, Artists and Contributors
Notes

General note

Includes bibliographical references (pages 293-310) and index.

Identifiers

Primary Identifiers

Call Numbers

G 2017/107

Record Identifier

74VKVvl3ax3l

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74VKVvl3ax3l

Other Identifiers

ISBN

1610396669 hardcover

9781610396660 hardcover

DDC

658.40355

MMS ID

991024040510802626

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