Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.
Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.
Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.
About this item
Full title
Author / Creator
Publisher
North Ryde, N.S.W. : McGraw-Hill, c2004.
Alternative title
Call Numbers
Q658.8342/16 , TQ073311
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxxiii, 668 p. : ill. ; 26 cm.
Publication information
Publisher
North Ryde, N.S.W. : McGraw-Hill, c2004.
Edition
4th ed.
Place of Publication
New South Wales
Date Published
c2004.
Subjects
More information
Scope and Contents
Summary
Revised and updated fourth edition with a greater focus on technology issues, with boxed examples covering e-consumer and globalisation issues. A new instructor's CD-ROM is also available. Author Neal from Queensland University of Technology, Qld, author Quester from University of Adelaide, SA.
Alternative Titles
Full title
Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes index.
State Reference Library copy: transferred from 658.8342/13.
Audience note
For tertiary students.
Contextual Information
Date Copyright
c2004.
Identifiers
Primary Identifiers
Call Numbers
Q658.8342/16 , TQ073311
Record Identifier
74VKZZ6E26qA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKZZ6E26qA
Other Identifiers
ISBN
0074713493 (hbk.) :
9780074713495 :
0074713493 :
9780074713495
0074713493
9780074713495 (Hbk)
0074713493 (Hbk)
9780074713495 (pbk.)
0074713493 (pbk.)
9780074713495 (Pbk)
0074713493 (Pbk)
9780074713495 (pbk.) :
0074713493 (pbk.) :
9780074713495 (hbk.) :
DDC
658.8342
658.83420994
MMS ID
991018542059702626
