Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra.
Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra.
Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra.
About this item
Full title
Author / Creator
Publisher
Homewood, Ill. : Business One Irwin, c1992.
Alternative title
Call Numbers
N658.812/44
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xv, 292 p. : ill. ; 25 cm.
Contents
Ch. 1. A Change of Orientation: Retention Instead of Conquest -- Appendix 1 A Survey of the Top 100 Advertisers to Assess Attitudes about Retention versus Conquest Marketing -- Ch. 2. What You Need to Know: Collecting the Right Information -- Appendix 2 Suppliers of External Databases and Mass-Compi...
Ch. 10. Quality, Servicing, and Aftermarketing - The Components of Relationship Marketing -- Appendix 10 How to Determine If Your Business or Organization is Conquest or Retention Oriented.
Publication information
Publisher
Homewood, Ill. : Business One Irwin, c1992.
Place of Publication
Illinois
Date Published
c1992.
Subjects
More information
Scope and Contents
Summary
In this age of increasing marketing costs, a maturing economy, and customers who are more and more convinced that no one brand or supplier is any better than the next, Terry Vavra urges marketers to shift their focus from pursuing new customers to building lasting relationships with current customers. Aftermarketing describes a new marketing perspe...
Alternative Titles
Full title
Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 276-279) and index.
Contextual Information
Date Copyright
c1992.
Identifiers
Primary Identifiers
Call Numbers
N658.812/44
Record Identifier
74VKZkJQeJMg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKZkJQeJMg
Other Identifiers
ISBN
1556236050
9781556236051
DDC
658.812
MMS ID
991018753189702626
